About us

Who we are.

InstaReply W.L.L. is the company behind ChatAgent and AskNaya โ€” AI messaging products that help organizations communicate with customers clearly, quickly, and professionally. InstaReply operates the technology platform, billing, compliance, and support; ChatAgent and AskNaya are the product brands built on that platform.

InstaReply

(the company) โ€” Parent platform, merchant of record (or through authorized MoR), legal and compliance owner.

ChatAgent

(product brand) โ€” Multilingual customer service AI initially designed for Hospitality & Leisure, now expanding to other sectors.

AskNaya

(product brand) โ€” Companion brand utilizing the same core platform for a wider range of AI messaging applications.

What we do

AI that answers, routes, and resolves.

We build AI systems that answer questions, route conversations, and handle routine requests across the channels your customers already use โ€” WhatsApp, Instagram, Facebook Messenger, email/SMS gateways, web chat, and more. Our focus: speed, tone, accuracy, and control.

Who we serve

Built for teams that talk to people all day.

Eight verticals, one platform. Industry-tuned language packs, escalation rules, and templates ship out of the box.

Hospitality & Leisure

Beach Clubs, Hotels and Resorts, Fine Dining, Nightclubs, Cafรฉs.

Medical & Health

Dental Clinics, Medical Centers, Private Healthcare Services.

Wellness & Beauty

Spas, Salons, Gyms, Aesthetic Clinics, Fitness Clubs.

Maintenance & Support

Cleaning Services, Home Services, Co-working Spaces.

Lifestyle & Transport

Car Rentals, Chauffeur Services, Tour Operators, Real Estate Agencies.

Education & Learning

Schools, Training Centers, Language Institutes.

Retail & Consumer Services

Retail Stores, Florists, Dry Cleaners, Gift Shops.

Professional Services

Law Firms, Accounting, Consultants.

How we build

Five principles we won't compromise on.

  1. 01

    Clarity first

    Responses that feel like they were crafted by a skilled human.

  2. 02

    Safety by design

    Guardrails, allow/deny lists, and escalation to human support.

  3. 03

    Reliability

    Clear SLAs for higher tiers; transparent communication about status and incidents.

  4. 04

    Control

    Your data, your style, your workflows โ€” with settings tailored for each tenant.

  5. 05

    Privacy

    No selling your data or using your content for training without consent.

Our approach to AI

Smart by default, never reckless.

Human in the loop

You decide when AI answers directly and when it drafts for review.

Configurable

Confidence thresholds, fallback intents, and channel-specific behaviors.

Transparent

We label AI where appropriate and log actions for auditability.

Domain-tuned

Industry language packs and response templates aligned to your vertical.

Trust, privacy & compliance

Privacy is not optional.

Our practices are documented, auditable, and aligned with GDPR/UK GDPR, CCPA/CPRA, and Bahrain PDPL.

Privacy Policy

Applies to ChatAgent, AskNaya & InstaReply. How we collect, use, share, and protect data โ€” GDPR/UK GDPR, CCPA/CPRA, Bahrain PDPL aligned.

Data Processing Addendum (DPA)

Roles and obligations when we process personal data on your behalf, including SCCs and the UK Addendum where applicable.

No model training by default

We do not train third-party foundation models on your Customer Content unless you opt in.

Security

Encryption in transit/at rest where feasible, least-privilege access, monitoring, incident response, and vetted sub-processors.

Sub-processors

We publish and maintain a current list with notice of material changes.

Plans & billing

Per-seat pricing. Pay for 10, get 12.

All plans include a 14-day free trial. Annual billing offers a pay-for-10, get-12 discount. Enterprise plans start at $999 per seat per month with advanced integrations and SLAs.

View pricing